Client
Poncho
Services
Visual Identity
Art Direction
Storytelling
Location
Madrid, Spain
Poncho started with four Argentine friends who saw real estate as more than just construction and more about creating spaces where life happens. They wanted their brand to feel like them: real, grounded, and a little unexpected. Something that nods to their roots while looking ahead.
The result? A sleek yet warm identity that doesn’t just look good. It feels right. Modern but never sterile, functional but full of personality. Because at the end of the day, real estate isn’t just about buildings. It’s about the people who bring them to life.
