Client
Osom

Services
Naming
Visual Identity
Packaging

Location
Madrid

So proud to team up again with our friends at @somososom for their latest opening in Madrid! This is our fourth collaboration together, and this time, it was all about creating the identity for GEN.O.

While part of the OSOM universe, GEN.O needed to stand out with its own personality. GEN represents genesis, regeneration, generation, and the O brings the OSOM touch. Our goal? A brand that’s spontaneous, bold, and full of energy.