So proud to team up again with our friends at @somososom for their latest opening in Madrid! This is our fourth collaboration together, and this time, it was all about creating the identity for GEN.O.

While part of the OSOM universe, GEN.O needed to stand out with its own personality. GEN represents genesis, regeneration, generation, and the O brings the OSOM touch.

Our goal? A brand that’s spontaneous, bold, and full of energy.

Their statement:
Welcome to your rebirth era. Our selection of specialty coffee, energizing smoothies, and real snacks is crafted to elevate your well-being. Enjoy delicious, health-conscious options that fit into your lifestyle, whether you’re fueling up before or after a workout, or just treating yourself. Embrace a new chapter of recovery - your journey starts here.