Client
Bodega Experimental
Services
Art Direction
Tone & Voice
Visual Identity
Illustration
Wine Label Design
Location
Mendoza, Argentina.
For the wine label design, the goal was to capture the essence of the unexpected and the bold. Bicho Raro, an unfiltered orange wine, was made for those who don’t fit in – luckily. It’s a wine that breaks the rules, with an attitude that challenges the conventional. Juguete Rabioso, a light and juicy red, is a perfect blend of chaos with purpose, an identity crisis, but in a good way. Each bottle carries a story, a nod to who we were, who we are, and where we’re heading
The creative direction behind the label designs follows the same philosophy: breaking away from the predictable and appealing to those who seek something different. The illustrations and text capture the essence of each wine, reflecting their unique character and ability to surprise. Each detail invites you to embrace the unusual and the unexpected.
Need a wine label that’s not like the rest? Let’s talk.
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