PONCHO is a dynamic player in Madrid's real estate and development arena, fueled by a passion for excellence and a commitment to innovation. Our creative journey aimed to visually express their cutting-edge approach and expert guidance in the real estate process. The four owners, originally from Argentina, envisioned a fusion of their cultural roots with modernism in the visual identity. Alongside crafting their brand identity, we took on the task of naming, ensuring a comprehensive representation of their mission. This collaborative effort not only celebrates Argentine heritage but also introduces a modern twist, leaving a lasting impact on the ever-evolving landscape of Madrid's real estate development.