Osom represents more than just a coffee community; it embodies a passion for exceptional coffee experiences. Founded on a personalized and sustainable approach, the café fosters an inclusive bond with customers, steering clear of stereotypes and embracing the unconventional.

The visual identity emerged from the symbolism of the arch—a structure in architecture that signifies transition, urging movement from one state to another.

The arch symbolizes a shift from stability (embodied by the rectangle) to freedom (represented by the circle). This amalgamation of distinct elements reinforces the brands ethos of eclecticism, defining Osom as a place where diverse elements harmoniously coexist.