Our endeavor centered around redefining Originario, a distinguished wine cellar nestled in the heart of Argentina. Our goal was to craft a contemporary brand identity while preserving its inherent essence. To achieve this, we meticulously integrated pivotal elements: a bird's-eye view of the vineyard, the intricate outlines of the vineyard plots, cultural art influences, and the distinctive morphology of the province housing these lush vineyards.

Our pursuit of a cohesive Brand Identity amalgamated tradition and modernity, fusing the winery's heritage with a fresh, innovative design. The resulting visual elements, typography, and color schemes were meticulously curated to evoke a sense of origin, authenticity, and contemporary allure.