Client
Fexer

Services
Naming
Visual Identity
Creative Direction

Location
Madrid, Spain

Fexer emerges as an innovative digital platform dedicated to empowering financial institutions, amplifying their commercial success through informed, personalized client interactions. Their mission is to equip financial entities with intelligent technology aimed at elevating their commercial ratios.

At the core of Fexer's ethos lies a commitment to fostering growth and efficacy for financial institutions. Our collaborative efforts in naming, crafting compelling copy, and shaping a distinctive visual identity have been geared towards encapsulating Fexer's essence—innovation, efficiency, and client-centric solutions.

We worked on a typographic intervention that encapsulates the following concepts: movement and agility, symbolized by the dynamic arrangement of the letters; anticipation, represented by the square element breaking away, preceding the rest of the letter; and the notion of being executable or 'exe,' referencing the .exe extension.